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June 09, 2005
Sony Bites LOMO
As any of the million plus Lomo lovers will tell you, one of the Golden Rules of Lomo is, and has always been "Don't Think. Just Shoot." It's on all of their literature and it's the title of the Lomo coffee table book
Translated from German via Google:
Thursday, 9 June 2005 ADVERTISEMENT NEWS homepage Sony: New advertisement and Plakatkampagne [ 06/06/2005 ] "Don't think. Shoot." The new advertisement and poster campaign of Sony set completely on Spontaneitaet and intuition. Whether when filming, photographing or with the music down load -- to try goes studying over. Principal item of the new Sony campaign are the in-usual advertising messages "Don't think. Shoot." for the photography range and "Don't think. Connect." for mobiles music pleasures. The main messages: Mach of snapshots in each situation in life, and connects you at any time with the unlimited music world approximately around the Sony MP3-Walkman and the InterNet platform Connect. The campaign beside the poster notice is unrolled into larger Swiss cities in public means of transport via hanging cardboards with Dispenser, by means of supplement in the Sundays press and over a specialized trade brochure. Parallel to it also TV Spots are driven to the new DVD Camcorder. At the POINT OF Sale is led the werbekampagne consistently further and creates so clear recognizing at the consumers.
Posted by Cherri at June 9, 2005 12:37 PM
Comments
Do Lomo users "own" the phrase/concept? Does Lomo "own" it? I think most militaries operate with the same mantra no?
No sir, nothing is sacred.
Posted by: Boris Anthony at November 13, 2005 11:53 AM
So let's assume for a moment Boris that we live in a world where our military doesn't use the marketing campaign, "Don't Think. Just Shoot" for recruitment purposes. And let's also make the assumption that we're all in favor of freeware, opensource, creative commons, the greater good... you name it. We prefer the mantra, "the greatest tolerance with the strictest independance." We believe that a person's/group's unique, independent voice is an inalienable right. And we believe that when another individual/group/corporation attempts to steal this identity and market it as their own brilliant voice and then claim (with trademark no doubt), "like.no.other™", that it should be recognized for what it is. Treachery.
Posted by: atomicmonk ![[TypeKey Profile Page]](http://www.villagesavant.com/nav-commenters.gif)
at November 14, 2005 10:31 AM